Your Website Growth Guide

Intro

Your website is your #1 sales asset — a 24/7 converter that wins attention, builds trust, and turns intent into revenue. This guide shows you how to level up fast with practical, on-brand moves.

5 Website Tips

1. Visual hierarchy that scans fast. Use clear H1–H3, 60–75 char headlines, short paragraphs, and generous spacing.
2. Mobile-first layouts. Stack content logically, use large tap targets (44px+), and keep forms lean.
3. Speed as a feature. Serve images via Shopify CDN, modern formats (WebP), and lazy-load non-critical media.
4. Clarity over cleverness. Above-the-fold: value prop, proof, primary CTA. Remove competing CTAs.
5. Trust by default. Social proof, policy clarity, and accessible color contrast (WCAG AA) on every key page.

Sales Psychology & Copywriting

Headlines = promise + specificity. Lead with outcomes, quantify where possible.
Value prop: Who it's for, what it does, why it's better.
Handle objections: Price, time, risk — answer them before the user asks.
CTAs: Verb-led, benefit-forward ("Get my plan"), present early and often.
Story + proof: Use quick narratives + logos/testimonials to reduce friction.

Funnels 101

AIDA flow: Awareness → Interest → Desire → Action. Map content to each stage.
Key pages: Home (position), Collection (decision), PDP (convert), Blog (SEO intent), Contact/Book (action).
Offers: Lead magnet (this guide), low-friction booking, clear next steps.
Post-opt-in: Welcome email → value email → soft pitch → case study.

SEO Basics

Research: Use specific, low–mid competition phrases.
On-page: Title tags, meta descriptions, H1s, alt text; one primary topic per page.
Internal links: Cluster content; link from high-traffic pages.
Technical: Fast theme, minimal apps, compressed images; use JSON-LD where relevant.
Compounding value: SEO is durable, free traffic — invest consistently.

10 Shopify Tips & Hacks

1. Preload key fonts and host locally.
2. Use image widths to prevent CLS (layout shifts).
3. Enable native storefront filters (Search & Discovery) for better findability.
4. Quick Add on product cards to reduce clicks.
5. Structured data for products/articles (JSON-LD).
6. Cross-sell with complementary products in cart & PDP.
7. Sticky, compact header that doesn’t hide content.
8. Clean navigation (3–6 top-level). Kill redundant links.
9. Trust capsules (privacy, returns, support) near CTAs.
10. Automate post-purchase emails (how-to, upsell, review request).

Ready to turn this guide into growth?

DIY gets you momentum. Professional strategy compounds it. If you want a premium site that loads fast, reads clearly, and converts consistently — let’s talk.